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Article excerpt compliments of Business Articles 5. Tell your prospects that your product tastes, smells sounds, looks, or feels better. When you target the senses you're triggering human appeal. 6. Tell your prospects your product is compact or light. People may want to take the product on a trip or don't have much room where they live. 7. Tell your prospects that your product lasts longer. People don't like to spend more money purchasing replacement products all the time.

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