This article & more at Topica Article Directory There are many different types of messages you could post to the e-mail discussion list. You could post an informative comment or article that would interest the other list members. Post a question on the discussion list that you would like answered. You could answer another person's question on the list. When you post and answer questions you will become know as an expert and meet other experts on the list. Unleash The Power Of Perpetual Marketing I describe perpetual marketing as a large number of people promoting one web site so they can all receive the traffic generated by each other. For example, you decide to create a free ebook that you will give away to your web site visitors. You ask a large number of e-zine owners to give away the ebook in exchange for their ad in the ebook. You can just ask them to link directly to your web site when they promote the ebook. You, of course, will have one of your own ads on that web page. Let's say you get 8 out of 20 e-zine owners that agree to giveaway the ebook. The 8 e-zines total subscriber base is 75,000. Now, you can ask more e-zine owners if they would like to promote the ebook in exchange for an ad inside the ebook. This time you can say, you already have 8 e-zines already promoting the ebook with a subscriber base of 75,000. The next group of e-zine owners you ask will be more tempted to promote your ebook because there is a greater chance they will receive a lot of traffic from the deal. It's win/win situation! Do you understand the power of perpetual marketing? You could have 20 or 30 e-zines promoting your web site at no-cost, very quickly! You could create a new, free ebook every month and repeat the process. This isn't the only way to use perpetual marketing. You don't just have to contact e-zine publishers you could do the same with web site owners. You could use a total monthly visitor total as motivation. It doesn't have to be just an ebook either. It could be a contest you're holding on your web site. You could place the other web site's ads on the contest page in exchange for them promoting the contest. These are only a few ways to use perpetual marketing. You could use your own imagination to create new ways to use perpetual marketing that will increase your traffic and sales. Increase Your Orders By Answering Questions People will contact your customer service to ask questions about your business or products. Did you know you can increase your orders by training your customer service to actually sell products? You should include your signature file with all the questions you answer by e-mail. Your signature file should be no longer than 5 lines, 65 characters per line. Include your contact information, business name and an attention getting headline. Tell people about the new products and services that you offer after you're done answering their question(s) by phone. If they have already bought products from you in the past, offer them add-on or backend products. If you're using FAQ "Frequently Asked Questions", include your banner ad on top of your FAQ site. You could also include a subscription form for your free e-zine on the site as well. When you answer peoples questions by snail mail, include an insert advertisement for the products or services your business offers. Include your web site address, e-mail address, logo, slogan and other information on all marketing material you send. How To Use Online Auctions As Traffic Generators There are thousands of online auctions on the internet. People love them because they can usually find great bargains. If you have an online business, you can use them to increase traffic to your web site. You could create an electronic book or report that relates to your online business, then auction it off at an online auction. You could increase traffic to your web site by placing an ad for your web site in the electronic publication. Some online auctions will even allow you to link directly to your web site. Electronic publications won't cost you anything to ship. You could send them via e-mail or allow people to download the electronic publication from your web site. You can also auction them off for a lower price. When they visit your web site you could offer them a higher priced product. You could also get traffic from people who don't bid or don't get the winning bid. You could direct them to your web site to download and read a free sample of the ebook or report before they bid. If they want more detailed information about the ebook or report, you could also direct them to your web site. You can also get traffic to your web site by auctioning a physical product. Print your web site advertisement on a flyer or brochure then insert it into each product package you ship. Before you start auctioning any product at an online auction, read the terms and conditions. Some auctions may not allow the auctioning of electronic products or directly linking to your web site where you have other products for sale. How To Successfully Joint Venture Your Online Business With Offline Businesses There are many advantages joint venturing with offline businesses. You could increase your target market by reaching audiences you couldn't advertise to before. You could get referrals from the offline businesses you joint venture with. The key to joint venturing with offline businesses is to find ones that have the same target audience. If you're selling business software, you wouldn't want to joint venture with a store that sells candy. You won't be very successful. You would want to joint venture with an office supply or computer store. Below are three possible joint venture deals you could set up: 1. Write a tip booklet that is related to your business. Make a deal with an offline store where they giveaway your tip booklet to their shoppers with each purchase. The store you pick should attract your target audience. The store could have something free to giveaway to attract shoppers and you could have your web site ad in the tip booklet. 2. Design a printed flyer for your online business. The flyer should include a description of your web site, e-mail address, web address and any other important information. Make a deal with an offline store to have them include the flyer in each bag of products they sell in exchange for free advertising on your web site. 3. Make a deal with a computer store to have them display your web site on the computers they display in their store in exchange for free advertising on your web site or in your e-mail newsletter. Once you find a targeted offline business, contact them and present your joint venture proposal. Tell the business owner the benefits of the joint venture. Tell him or her why it would be a win/win situation for both of your businesses. Give them a lot of compliments about their business, products and services. Using all three methods above will greater your chance of having a profitable and successful offline joint venture.
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