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Article excerpt compliments of Finance Marketing Articles 10 Reasons To Form A Strategic Business Alliance A strategic alliance is when two or more businesses join together for a set period of time. The businesses, usually, are not in direct competition, but have similar products or services that are directed toward the same target audience. Below are ten reasons to create a strategic alliance. 1. You could offer your customers a larger variety of products or services. This will allow you to spend less time and money developing new products to sell. 2. Your number of sales people will increase because you're combining with other business. You won't have spend to time and money hiring new employees. 3. Your marketing and advertising budget will increase. When you form a strategic alliance with other businesses you both will share the advertising and marketing costs. 4. You can now offer your existing customers more back-end and upsell products. This will increase your sales and profits.

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