Article excerpt compliments of Topica Articles - your press release should sound like news, not an ad - you should only send your press release to the media related to the topic of your press release - keep your press release one page in length - your header, contact information and release date should be at the top of your press release - use short sentences and double space in between sentences - your header and first few sentences should capture the readers attention - you should tell a story and briefly mention your business, product or service in the body of the press release
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