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This article & more at Topica Article Directory 5. Most people are curious about things that could affect their current lifestyle. You could use words like "Secret" or "Confidential" in your ad. 6. Most people want to invest in their future. Tell your prospects to "invest in your product" instead of "buy our product". 7. Most people want the latest and newest things in life. Use words and phrases in your ad copy like "New", "Just Released", etc. 8. Most people want to solve their problems. Tell your prospects what problems they have and how your product can solve them. 9. Most people want to make the people around them happy. Tell your prospects how happy their friends or family will be if they buy your product. 10. Most people want to get over obstacles so they can achieve their goals. Tell your prospects which goals they'll achieve by ordering your product.

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