Article excerpt compliments of Article Underground Articles 5. PROFILES Ask people to include a profile of themselves with their testimonial. You could just have them answer some questions like age, occupation, hobbies, favorite quote, etc. This will make your testimonials more entertaining to read. 6. HAND WRITTEN LETTERS This is similar to the "electronic signature" tip. Scan and upload the entire written testimonial or letter to your web site. This will give your testimonials a feel of realism. 7. RECORDINGS You could record peoples testimonials over the phone with a mini tape recorder. Then, take the recording and record it to an answering machine or voice mail system. Under each one, include a phone number they can call to hear the actual testimonial. 8. E-MAIL MESSAGES When you get e-mail testimonials, publish the entire e-mail message instead of just the contents. It will be more believable because it will include the date, time, subject, who it's from and who it's to. 9. CONTACT INFORMATION When you get testimonials from people, ask them if you could include their contact information under the testimonial. This will allow potential customers to ask your current customers questions about your product or service before they buy. Usually, they will trust them more than you. 10. ONLINE VIDEO If some of the people who give you testimonials have a camcorder, ask them to record their testimonial on video and send it to you. Then you could convert the video to an online video file and upload it to your site. You can find more information about converting audio recording's by typing "real video" at a search engine. 10 Killer Ways To Sell Your Back-End Products A back-end product is a product you attempt to sell your customers after they have recently purchased a related product from your business. If you're not trying to sell back-end products to your customers, you're making a big mistake. It is easier to sell to existing customers than it is to sell to new ones who don't trust your business yet. Below are ten killer strategies you can use to sell your back-end products to your existing customers: 1. When you ship people the first product they bought, insert a flyer or brochure for your back-end product in the package. 2. Give customers a free subscription to a customers only e-zine when they buy your product. You could include your ad for your back-end product in each issue. 3. Send your customers greeting cards on holidays or on their birthday. Include a small advertisement inside the card for your back-end product. 4. After people order your first product from your web site, take them to a "thank you" web page and include your back-end product ad on that page.
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